Saturday, October 26, 2013

Lee Inspires Audience to Stay Curious



The legendary denim brand presents its Spring/Summer 2014 Collection

Last October 25, 2013 was truly an eventful day for the Lee Jeans Philippine Fashion Week Spring-Summer 2014 at SM Mall of Asia Atrium showcasing more denim innovations we will be seeing at Lee Concept Stores. What is next? Lee urges everyone to Stay Curious!

There is power that lies in curiosity. It is the force that drives artists in choosing to try new ways of producing art to discover their own style. People discover exciting destinations by turning an unfamiliar corner. These are just some of the reasons why everyone chooses to Stay Curious.

Curiosity has been the strength of Lee. The brand challenges itself to provide quality. The Union-Alls or the Slim Rider Jacket are just some of the products that Lee is known for borne of craftsmanship and the passion to produce denim innovations.

Year 2014 also marks Lee’s 125th year of craftsmanship. Throughout the years, Lee has been known to produce denim innovations such as the original Zip-fly jeans. Over the years, the brand refuses to cling to safe. It pushes the boundaries while staying true to its proud heritage. This is the inspiration that gave birth to the Lee Jeans Philippine Fashion Week Spring-Summer 2014 show.

Spring-Summer 2014 was melded from different aesthetics present in the streets of New York. Monochromatic photography develops a fresh and relaxed imagery as a reflection of Metropolitan men and women. The collection showcases pieces that highlight the many possibilities of denim engineering which elevate the look and structure of jeans. The height of the summer is welcomed by colorful creations inspired by digital technology. This is balanced by other pieces inspired formulated by the birth of ideas and possibilities that come to mind as the times slow down. These looks create a fusion of different aesthetics that mirror the diversity of edgy New York styles.

The Lee Spring-Summer 2014 Collection displays reengineered construction paired with experimental treatment to conventional denims. The collection also showcases Union Made Lee101+ which celebrates the brand’s signature denim pieces. The products are made of 16oz denim selvage embroidered and printed with blueprints of the brand’s iconic creations on the reverse fabric. Fit is celebrated for women with the release of the Lee Stretch Deluxe. These jeans are made of quality Italian fabric with an improved stretch ability and an enhanced shape recovery for an even leaner and flattering fit. Design innovation merges with modern technology to produce this revolutionary denim creation.


SM Mall of Asia Atrium was transformed to simulate the streets of New York and put the audience at the heart of the scene. The audience is left curious as the models

walk the runway though unexpected synchronicity, turning corners, to give everyone a closer look of the collection’s detail.

Apart from having a rich denim heritage, Lee recognizes the ingenuity of raw talent. This answers the question why the brand was able to adapt to the changing times; choosing to set the trend rather than follow it. This continuous curiosity made it possible to produce quality denim innovations. As one of the many exciting highlights of Lee Philippine Fashion Week Spring-Summer 2014, the audience is presented with reinvented designs for the season with capsule collections from the Lee Style Army 2013.

Lee presents curious and talent students from all over the country for the fourth installment of the Lee Style Army Design Competition. Fashion Design Category is represented by 5 schools. The iconic denim brand has students Patrick Villamor, Paulina Raymundo, and Justin Oropesa from DLS-CSB; Nazer Molina and Charlene Tulinao from UST; Mary Ann Manaloto and Kim Quinola from UP-Diliman; and from the South, Aia Tupas from USC-Cebu; and Van Oscar Tabaloc from UP-Cebu. These young designers produced capsule collections with inspiration from the Lee Philippine Fashion Week Spring-Summer 2014 Collection.  Student stylists James Jason Martin from DLSU, Jameline Shi Hui from DLS-CSB, and John Ariel Karunungan from SoFA were tasked to smarten up these denim creations to produce runway-ready looks.

The reinvented denim designs are brought to life by student models: Roshan Gangaramani and Jeanine Lu Tsoi from DLSU; Lin Villacorta from UP-Diliman; Emma Reinbold from UST; Adelaine Tejana from DLS-CSB; and Kriselle Delos Reyes from San Beda College-Alabang for the women's as well as Stephan Krenn and Sean Madlansacay from UST; Karl Gragasin of IETI-Marikina, and Arwin Villafuerte from DLSU for men's.

For more pictures on this event pls click this link,

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