December 3, 2013 (Manila, Philippines) - Last November 30, 2013 marked the Philippines’ first-ever outdoor music and movie festival. Situated at the perfect venue within the newly opened Circuit Event Grounds in Makati City, the area was packed with visitors who came for the food, amusement park activities, and, most importantly, the live music and movies.
People from every walks of life will surely enjoy this kind of cinema experience as we were so excited watching movies while seating and even lying comfortably on this open field with vermuda grass which is more conducive to concerts and some big events activities such as this,
Crizal Technologies such as Essilor on lightings and very clear movie screen plays the most important parts on this moment whether you are watching your favorite movies or jamming with your favorite rockstar band such as Callialily and Bamboo.
GraceNote kicked off the all-day affair by playing classic tunes and Paramore favorites followed by Moonstar 88 who got the crowd jumping with their original alternative songs. Itchyworms capped off the afternoon with not only the crowd favorites, but also a few jokes in between. As the latter ended their set at dawn, all lights were turned off in preparation for the films Limitless and Love, Actually. Enjoying the many selections offered by the various concessionaires and food trucks, guests filled their bellies before rocking out to Callalily and headliner, Bamboo. The night ended with an hour long, crowd-pumping set by DJ Ace Ramos.
In addition to the awesome music and movies, guests were able to enjoy other activities such as skateboarding, soccer, American football, basketball, wall climbing, kite flying and bungee jumping, courtesy of Crizal Transitions distributed exclusively by Essilor Philippines.
All guests left “seeing life in a bright light” and with high hopes that Essilor will make CinemaJam an annual event!
The world’s leading ophthalmic lens company, Essilor designs, manufactures and markets a wide range of lenses to improve and protect eyesight. Its corporate mission is to enable everyone around the world to access lenses that meet his or her unique vision requirements. To support this mission, the company allocates around €150 million to research and development every year, in a commitment to continuously bring new, more effective products to the market. Essilor’s flagship brands are Varilux®, Crizal®, Crizal Transitions®, Xperio®, OptifogTM and Airwear®. It also develops and markets equipment, instruments and services for eyecare professionals. Essilor reported consolidated revenue of €4.2 billion in 2011 and employs around 48,700 people in some 100 countries. It operates 19 plants, a total of 390 prescription laboratories and edging facilities, as well as several research and development centers around the world.
For more information, please visit www.essilor.com.ph