Tuesday, March 3, 2015

Philippines 1st iSportlife Equestrian Cup by FILA @ Manila Polo Club

 

IMG_7282Last February 28, 2015 at the West Polo Field of the Manila Polo Club located in Makati city. It was a very shiny and exotic day for this sport that is first to be done here in the Philippines though most of our known Billionaires have trained their child, children to be a rider and an equestrians. Because they have their own stallion , trained , and reared by themselves helped by the professional of .course.

Mr. Butch Albert, the man behind iSportlife Inc., (FILA Philippines), a leading distributor and wholesaler of world-class sport shoes and apparel, sponsored the 1st iSportlife Equestrian Cup  in Makati City and said that. It was one of his dreams to be a part of such activities because it was once a sport only for the  elite people in the West. Many of whom are the Kings and Noblemen of the times.

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Equestrian is a competitive sport referring to the skill of riding, driving, steeple chasing or vaulting with horses. This time a couple of  benches with a particular order of heights specified every categories.  A participant should have a scores that would be the highest per category.  Before every competition, the horses undergo a ‘dressage’ or progressive training process composed of high-level of impulsion, collection, and obedience programs to be able to successfully perform a wide variety of disciplines.

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The sport involves ‘show jumping’ comprising of a timed event judged on the ability of the horse and rider tandem to jump over a series of obstacles, in a given order and with the fewest refusals or knockdowns of portions of the obstacles. It is an accident prone sport thus the riders are expected to have proper training and to intimately bond with their own stallion for a more effective execution of the special moves involved in the competition.

This is the first time this kind of competition was held in the Philippines. There were 4 categories competed by determined riders that all showed their enthusiasm in claiming a spot among the top winners:

First Category is the 0.75 m class. The riders were Nikki Aboitiz, Jan Sy, Sofia Haresco, Vanna Severino, Alex Villalon and Christie Nair with their horses respectively,

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The Mac Daddy, Katy Du Pasquier, Bibi, Serena, Chivas and Snowy. Emerging as winners were The Mac Daddy in 1st place, Serena in 2nd place and Katy Du Pasquier in 3rd place.

Second Category is the 0.90 m class. The riders were Paola Lorenzo, Anna Sison, Yoshihiro Yoshida, Gaby Herbosa, Tobi Tensuan, Jan Sy, Nikki  Aboitiz and Xavi Virata with their horses respectively,

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Odeon, Castellano, Kevin, Sissi Dela Defliere, Gameboy, Fast A  Minuit, Laika D’ Archonfosse and Upsilon. Odeon won 1st place, followed by Laika D’ Archonfosse and then Gameboy in 3rd position.

Third Category is the 1.00 m class. The riders were Ileana Imperial, Lara Zobel, Lillian Tang, Christia Flores, Gaby Herbosa, Tobi Tensuan, Anna Sison,Jan Sy, Yoshihiro Yoshida, Xavi Virata, Ileana Imperial, Nikki Aboitiz with their horses respectively,

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Ovation, Pablo De Robin, Petttigo Dela Defliere, Gameboy, Castellano, Fast A Minuit, Kevin, Payett Dela Sapaie, Noria Du Causse and Laika D’ Archonfosse. Winners were Pablo De Ronin in 1st place, Gameby in 2nd place and Noria De Causse in 3rd.

Fourth and Last Category is the 1.10 m class. The riders were Paola Lorenzo, Christia Flores, Ileana Imperial, Lillian Tang and Lara Zobel with their horses  respectively,

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Azais De Sainte-Hermelle, Constable, Noria Du Causse, Salta De Belleme and Rubis. Azaid De Sainte-Hermelle bagged the 1st place, Noria De Causse was 2nd and Rubis got the 3rd place spot.

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The judge of the said competition was Ms. Marivic Cortes and the Course Builder was Mr. Jones Lanza. Announcer was Mr. David Reynolds.

Cocktails followed immediately after the awarding ceremonies at the Last Chukker Garden of the Manila Polo Club.

CULINARY STUDENTS MAKE IT BIG WITH JOLLY UNIVERSITY

 

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As the food and beverage industry becomes more and more competitive, culinary students who aspire to stand out have a chance to make it big with Jolly University. A learning program by JOLLY, one of the leading brands in canned fruits and vegetables, Jolly University encourages students to LEARN essential industry skills, CREATE career milestones, and SHARE inspiring values with others.

Already in its second year, Jolly University harnesses the students’ skills through cooking competitions while equipping them with new knowledge in the areas of Culinary, Leadership, Entrepreneurship, Digital Marketing, and Personality Development. Jolly University’s three phases includes a series of School Tours, a weekend Boot Camp, and a Grand Culinary Challenge.

JOLLY UNIVERSITY School Tours

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Since January, Jolly University has visited twelve (12) universities where various talks are given such as the Trends in the Food and Beverage Industry from JOLLY Sr. Product Manager Marilou Acuna, Cooking Demonstration and Filipino Food from Nina Daza-Puyat, The Importance of Social Media by Jay Chiu of Carbon Digital, among many others. The talks happen alongside an Intra-School Cooking Competition where three teams battle it out to win as the school’s representative and become Jolly University Elites.

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Participating schools include San Sebastian College, Technological University of the Philippines (TUP), St. Louis College Valenzuela, Perpetual Help College of Manila, Far Eastern University (FEU), Universidad de Manila, Colegio de San Juan de Letran, Arellano University, La Consolacion College, Polytechnic University of the Philippines (PUP), University of Santo Tomas (UST), and National University (NU).

Each team is required to submit a food bazaar dish recipe, using the various JOLLY Food Line products. This enhances the student’s knowledge of the various JOLLY products and its usages. The activity aims to develop their creativity in coming up with innovative recipes that are perfect for a start-up business. Winners are chosen based on the following criteria: Food Execution (25%), Relevant Usage of JOLLY Food Items (25%), Organization and Sanitation (20%), Taste and Texture (20%) and Creativity and Visual Impact (10%).

JOLLY UNIVERSITY Boot Camp

On February 28 to March 1, the winning teams from each school dubbed as “Jolly University Elites” will go through intensive training and seminar from industry leaders including Fly Ace Corporation President Jun Cochanco, Allegro Beverage Corporation President Leo de Leon, renowned chef Sau del Rosario, multi-awarded Digital Stategist Sheena Ramos, and Etiquette de Manille President Pauli Antoine. Led by the Jolly University Head Master Chef Mitchie Sison, the Jolly University Elites will be equipped with Leadership, Entrepreneurship, Culinary, Digital Marketing, and Personality Development skills – each a required skillset to be cutting edge. After the Boot Camp, each team must present a comprehensive Business Plan, the beginning of every business endeavor.

JOLLY Product Assistant Ralph Rebulanan tells, “Jolly University Elites will receive one-on-one mentorship from industry leaders. This makes Jolly University different from other culinary competitions in the country.”

JOLLLY UNIVERSITY Grand Culinary Challenge

The culminating event happens on March 7, 1:00 p.m. to 5:00 p.m. at Midtown Atrium, Robinson’s Place Manila. The twelve teams of Jolly University Elites will compete against each other in a live Grand Culinary Challenge. Amidst a big audience, the students must apply the skills they have learned and come up with the best JOLLY dish that can be an actual food business start-up. Cash prizes include Php 5,000 for the 2nd place winner, Php 10,000 for the 1st place winner, and Php 15,000 for the Grand Prize winner. Apart from this, winners and the participating schools will receive special prizes from other brand partners. The Grand Prize winner will also participate in several projects with the JOLLY brand including recipe development among others.

JOLLY Food Line Sr. Product Manager Marilou Acuna shares, “Jolly University aims to develop future industry champions who are jolly, passion-driven and values-oriented. With the variety of JOLLY products, we encourage culinary students to ignite their creativity in developing new dishes that will cater to the palate of distinctive consumers and be a key player in our thriving food industry.”

Fly Ace Corporation President Jun Cochanco is confident that Jolly University will go a long way. “We want Jolly University to be a launch pad for distinctive students who want to make it big in their careers. We envision Jolly University to be bigger every year, touching the lives of more and more students nationwide.”

Jolly carries a wide range of canned fruits and vegetables which are staples in every pantry. Jolly Mushrooms is the No. 1 mushroom brand in the country with its consistent quality and variety of cuts – Whole Mushrooms, Piece and Stems, Premium Sliced Mushrooms, and Shiitake Mushrooms. Jolly Cream of Mushroom Soup can be used as pasta sauce or as hearty soup.

There is also Jolly Whole Corn, Jolly Cream Corn, and Jolly Young Corn which locks in the sweetness of high quality corn that Filipinos love.

Opening each Jolly can reveals the choicest vegetables including Jolly Asparagus, Jolly Garbanzos, Jolly Green Peas, Jolly Red Pimiento, Jolly Black Beans, Jolly Straw Mushrooms, Jolly Tomato Paste, and Jolly Water Chestnuts. Favorite fruits are available all year round with Jolly Lychees, Jolly Mandarin Oranges, Jolly Peach Halves, Jolly Grass Jelly, Jolly Maraschino Cherries, Jolly Pineapple, and Jolly Fruit Cocktail.

Armed with the skills to succeed, a winning recipe, and the opportunity to collaborate with one of the biggest fast moving consumer brands in the country, the Jolly University Grand Champion is sure to make it big!

Learn more about JOLLY! #jollyuniversity2015 on Facebook: https://www.facebook.com/JollyFoods

Twitter: https://twitter.com/jollyeatsPH, and Instagram: https://instagram.com/jollyeatsPH/.

Jolly University is sponsored by Solane, Whirlpool, Uratex, Fujidenzo, Technogas, Chef’s Classics, Allegro Beverage Corporation, and Kenwood. Official media partners include Appetite, FOOD, Breakfast, Entrepreneur, Chalk, WheInManila.com, ANC, Asian Food Channel and Food Network.

Fly Ace Corporation is one of the leading food and beverage consumer goods companies in the country today. Propelling limitless multiple-category growth by bringing the best of the world closer to Filipino homes, Fly Ace Corporation’s portfolio of food and beverage products includes house brands and exclusively distributed brands. Learn more at www.flyacecorp.com

Fashion Evolution, the Metro Blogger Edition Model Finalists Revealed!


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Rigorous go-sees and screening done, the next step for Metro Blogger’s fashion show cum runway model search entitled “Fashion Evolution” finalists are now down to 44


MANILA, Philippines – February 28, 2015 - Save the date: March 28, 2015 is the day of the great reveal, when out of the 44 finalists, one male and one female model will emerge the winners at the fashion show cum runway model search entitled “Fashion Evolution” a must-attend event mounted by Metro Blogger, the Philippines’ newest social circle for bloggers around the metro.
Last January, more than one hundred hopefuls filled the go-see venue as excitement started to rise for the show which Metro Blogger will do for the first time as a special Bloggers’ Night Out event. Last year, when Metro Blogger was founded, it came up with Bloggers’ Night Out which was a fun, face-to-face mingling event among bloggers. The organization aims to serve as an avenue for disseminating information on event invites, new products, campaigns and services to a diverse group of members with different interest but share the same passion in blogging.
“In today’s highly connected world, blogging matters. It has now become a significant source of online buzz with consumer interest in blogs continuing to grow,” Mr. Jess C, Metro Blogger founder said. “Metro Blogger is a special community for bloggers. We help provide connect them with numerous companies that are reaching out for branding purposes, product marketing and more. We at Metro Blogger also give bloggers the chance to interact and socialize with other like-minded creative individuals like them through our online community and social events such as our upcoming Fashion Evolution.”
All 22 male and 22 female model finalists will have lots of chances to strut their stuff before the final night. This February, a photo shoot, a press conference and a meet and greet session will give these contenders more than one chance to wow their followers and judges prior to the finals, which will be held at the Century City Mall, Makati.
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“We’re proud to announce that we have been able to partner with some of the country’s young and talented fashion designers to dress up our model finalists,” said Choy Suarez, Director of Fashion Evolution, the Metro Blogger Edition.
Ian Mallabo, Dino Bancoro, Jian Lasala, Yves Camingue, Hanna De Los Reyes and Charles Anito will all be debuting their latest fashion collection during the fashion show.
Two winners, one male and one female, will each receive cash prize plus an all-expense paid 4days/3nights trip to Singapore complete with a photo shoot project with Singapore fashion brands. They will also receive a one-year fitness contract with Slimmers World Philippines.
VIP access to Fashion Evolution by Metro Blogger—which is sponsored by its partner brands Rapid Cloud Singapore, a top Singapore Web Hosting and E-Business Consulting; Emerge Innovating Technology, Southeast Asia’s premier enterprise website and e-commerce solutions provider; Century City Mall— official venue partner, KL Tower Serviced Residences— official hotel partner, 71 Gramercy— official after-party partner, Hawkbag, Geesha Secret, Tree Top Adventure, Suesh Make Up Toolkit, Bellhaus Entertainment, Inglot, Lujo Jewelry and Slimmers World International—is limited to 100 tickets. Proceeds of the show will go to Bantay Bata 163 Foundation.
Meet the finalists of the Metro Blogger Fashion Evolution:
 
Batch 1 Finalists: (From left to right) Row 1: Jon Leo Limbo, Zeus Collins, Zarah Lim, Yaofa Dela Cruz, Patricia Supilana; Row 2: Lance Jason Go, Justin Marles, Julya Baretta, Jeff Olalia, Iera Calungsod



Batch 2 Finalists: (From left to right) Row 1: Sam Keating, Rigor Gorospe, Rein Gutierrez, Princess Brima, Jessica See; Row 2: Fernanda Aquino, Benjamin Costa, Benedict Tan, Aiwill Casas, byjun Dizor

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Batch 3 Finalists: (From left to right) Row 1: Michael Zamora, Pauline Cayanan, Keylyn Trajano, Jonathan Vitug, Haru Isaguirre; Row 2: Gianne Trijo, Derrick Pua, Anne de Mesa, Angelo Mabilin, Alina Vicente
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Batch 4 Finalists: Wiji Panoso, Shanne Villa-real, Sara Pastrana, Robert Dulfo, Neil Wilson, Micky Reynante, Mariel Tocalo, Kimverlyn Monato, Kevin Ibuna, Jinlyn Talocod, Anthony Ona, Andrea Pama, Adrian Sato, Ciege Kilvan



For more information, visit their website at www.metroblogger.org. You may also like their Facebook page (https://www.facebook.com/MetroBlogger.org) and follow them on Instagram (@OfficialMetroBlogger) and Twitter (https://twitter.com/MetroBloggerOrg) for updates on the upcoming event.
























Sunday, March 1, 2015

Six South Luzon kids make it to National Training Camp of Jr. NBA/Jr. WNBA Philippines 2015 presented by Alaska


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481 join Regional Selection Camp
Biñan, Laguna – Six young players – four boys and two girls from Laguna, Batangas and Cavite -- topped the Regional Selection Camp of Jr. NBA/Jr. WNBA Philippines 2015 presented by Alaska in Biñan, Laguna on Sunday, March 1 at the University of Perpetual Help System . This is the second time that the Jr. NBA/ Jr. WNBA has come to Biñan.
The four Jr. NBA players who made it to the National Training Camp that will be held at the PICC Forum in Roxas Boulevard, Manila from April 24-26 are Karl Georg Clauss from De La Salle University STC of Sta. Rosa; Joshua Yvan Garing from De La Salle Lipa, Jalen Angelo Limon of St. Francis School in Biñan and John Ashley Los Bañez of Canossa School, Sta. Rosa. Two Jr. WNBA players, Luisa San Juan of Amazing Grace School in Laguna and Pherl Gwyneth Savendano of Christain Values School in Cavite also made it to the NTC.
The six players were selected from the Top 40 performers of the first day of camp at the Alonte Sports Arena which drew a field of 481 players aged 10-14 years old from various cities and towns in South Luzon. The Top 40 were asked to return on Day 2 for more intense drills and basketball team exercises. A final scrimmage at the end of Day 2 selected the most skilled basketball players who also exemplified the Jr. NBA/Jr. WNBA core values of Sportsmanship, Teamwork, a positive Attitude and Respect.
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The NTC finalists from South Luzon were chosen by the Jr. NBA evaluation committee headed by Jr. NBA/Jr. WNBA head coach Chris Sumner and PBA Legend Jeffrey Cariaso of the Alaska Power Camp.
“We found many basketball talents here with good skills, athleticism and great fundamentals. I was impressed with their desire. My advice to them is to practice, practice, practice, and to always be hungry. Not everyone has the chance to be here. They should make the most of it and live the STAR values,” said Coach Chris Sumner.
The next Regional Selection Camp will be held in Iloilo City at the Ateneo de Iloilo on March 7 and 8. Other Regional Selection Camps are scheduled in Baguio at St. Louis University on March 14 and 15, Bacolod City at St. John Institute on March 21 and 22, Davao City at the University of the Immaculate Conception on March 28 and 29 and Manila at the PICC Forum on April 11 and 12. Qualified boys and girls who wish to join the selection camps may register at www.jrnba.asia/philippines.
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Ten Jr. NBA and five Jr. WNBA All-Stars will be selected at the National Training Camp and will embark on a unique, overseas NBA experience together with fellow Jr. NBA All-Stars from Southeast Asia. The Coach of the Year presented by Alaska will also be announced at the National Training Camp that will be attended by NBA talents.
Full program terms and conditions can be found in the Jr. NBA/Jr. WNBA event website. Fans can also follow Jr. NBA/Jr. WNBA on Facebook at www.facebook.com/jrnbaphilippines. For all things NBA, fans may visit www.nba.com, and follow the NBA on Facebook (www.facebook.com/philsnba) and Twitter (www.twitter.com/nba_philippines).
About Alaska Milk:
Alaska Milk recognizes the need of Filipino children for proper nutrition.  According to the 2011 National Nutrition Survey conducted by the Food and Nutrition Research Institute (FNRI), it was revealed that 3 out of 10 children aged 5-10 years were underweight while 8 out of 100 children of the same age were overweight, making malnutrition and obesity two of the most pressing nutritional problems in the Philippines today.  Alaska Milk is committed to help provide proper nutrition through its leading brands, Alaska Powdered Milk Drink and Alaska Chocolate Powdered Milk Drink.  It contains 20+ essential nutrients that help children reach their full growth potential.  Aside from proper nutrition, an active lifestyle is needed in order to shape and nurture healthier children.  Because of this, Alaska Milk encourages children to “go out and play” through its NUTRITION. ACTION. CHAMPION. programs: Alaska Basketball and Football Power Camps and Cups, Alaska IronKids Triathlon, Alaska Family Run and Alaska Cycle Philippines.  At the same time, Alaska Milk has a professional basketball team, the 13-time PBA champion, Alaska Aces, which continues to inspire the youth to become future champions who are guided by positive values.  Finally, Alaska Milk partners with excellent local and international organizations that share the same objectives, vision, and values namely the Philippine Basketball Association, National Basketball Association, World Triathlon Corporation, Cycle Asia, Makati and Alabang Football Schools.











Monday, February 23, 2015

Lily’s Peanut Butterific Fun Day with Daniel Padilla



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  This 2015, Lily’s goes all out anew with its Lily's Peanut Butterrific University Fun Day. The event was held last February 22, 2015 from 11am to 7pm at the Market Market Activity Center.
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It was truly an exciting day as there were interactive booths and fun-filled activities which entertained the crowd audience. Along with this was the successful Cook Off with 2 celebrity chefs, Boy Logro and Victor Neri,which got everyone excited as the five (5) schools battled it out in two (2) rounds of cooking. They came up with original savoury and sweet dishes using any of the Lily's products. Grand prize winners and other participants enjoyed cash and gift prizes. The highlight of the day was the Meet and Greet with Daniel Padilla in the late afternoon.
Over the past 60 years, Lily’s Peanut Butter has grown to be a traditional staple of Filipino households.After many years of product excellence, the brand launched a huge campaign last year that brought the mother-and-son tandem of Daniel Padilla and Karla Estrada as endorsers.
The campaign is all about the bond people share whenever they experience a love nawalangkatulad. A love that will make you say, “Ikawlangtalaga."
The pioneering name in the industry that has become synonymous with taste and quality and made with all-natural ingredients, Lily’s Peanut butter has a distinct sweet-creamy taste well-loved by Filipinos. With such, it has evolved from more than just a bread spread to a key ingredient in many dishes. Yes, many dishes because Lily’s Peanut Butter goes well not just with the usual Kare-Kare but also with the likes of a Pan Grilled Deboned Chicken with Lily’s Peanut Butter Chutney, as shown in the cooking demo! The list can go from appetizers, main dishes, desserts to drinks and this is why everyone agrees, that the brand is like no other…“Ikaw lang talaga, Lily’s.”
Find out more by checking their website www.mylilys.com or Instagram using the hashtag #cookingwithlilys.
For more pictures on this event pls click this link,
https://www.facebook.com/media/set/?set=a.768401043256252.1073742252.348405828589111&type=3&uploaded=106&pnref=story
For food service queries and orders, you may reach through this email foodservice@mylilys.com

Tuesday, February 17, 2015

Cobra Launches New Campaign: Gusto Ko Pa


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Matteo Guidicelli is new face of country’s #1 energy drink
Yesterday, A new endorser of Cobra , the number 1 Energy Drink in the Philippines Matteo Guidicelli shows the press and its guest how he supported and use the brand as his boost on the sport he has been engaging and of course coupled with his work as an actor and  being one of the top matinee idol .
Whatever the challenge, despite all odds, Filipinos rise above them all. And there is only one drink that has powered up the Filipino spirit like no other – Cobra Energy Drink. From the demands of daily life to the tests of physical and mental endurance, only the country’s number one energy drink provides the right kind of energy for every situation.
Through the years, Cobra has evolved from powering Lakas ng Pinas to being a source of Tunay na Lakas. Now, as Filipinos take on a new role – from being copers adapting to circumstances, to seekers wanting more out of life, Cobra launches its most powerful campaign to date: Gusto Ko Pa. Driven by the need not just for the energy to see things through, but also for the inspiration to take it to the next level, Gusto Ko Pa is a rousing call to action from Cobra to want more out of life.
The new campaign encapsulates the new Filipino, who has gone beyond surviving everyday obstacles to pursuing bigger, better, greater things. Beyond perseverance, Gusto Ko Pa is about empowerment. Beyond persistence, Gusto Ko Pa adds purpose. Beyond hard work, Gusto Ko Pa is about a hunger for more. And fueling this passion, Gusto Ko Pa and Cobra provides the energy to see it through.
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No one embodies these values more than Cobra Energy Drink’s latest endorser, Matteo Guidicelli. The multifaceted actor has evolved from being a multi-awarded racecar driver, to a triathlete of the country’s most grueling sporting event, and now a highly sought-after actor. With every endeavor, Matteo has excelled and exceeded, inspiring Filipinos to dream higher, work harder, be better.
“We asked ourselves, ‘What inspires Filipinos?’ before we came up with the new campaign. The answer was simple: We want more. Gusto Ko Pa is for all those who go above and beyond duty. When in sight of the finish line, they are already preparing for the next race. When met with a deadline, they are already rolling up their sleeves for the next task. This is where Cobra comes in, powering the passion for more. And this is where Matteo fit in, living up to the hunger to do more,” says Abe Cipriano, AVP for Marketing for Non-Alcoholic Division of Asia Brewery.
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The new face of Cobra, Matteo Guidicelli, continues, “It is an honor to represent a brand that has fueled the Filipino spirit unlike any other. That they see in me the values that every Filipino strives for is an inspiration to be better at what I do now, and to work even harder for what’s next. I call on every Filipino to never settle, to find their passion, and to power themselves up with Cobra Energy Drink. I want this to become a rallying call for every Filipino –to do more, to be more, dahil ‘Gusto ko pa.’”






Philippines tastes the #PerfectCoke for the first time - truly a #SarapNgFirst


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The past couple of weeks have been a guessing game for many Filipinos as beverage company Coca-Cola teased about “tasting Coke® for the first time again” through social media, TV, and several billboards along major highways. Many wondered how this could possibly happen as the popular drink has been in the Philippines for more than 100 years.
Last February 15th, Sunday, we got the answer. Coca-Cola revealed that there is a way to enjoy an even better tasting and more refreshing Coke, as if having Coke for the first time! The secret? Chill your Coca-Cola bottle up to 3˚ Celsius and voilà! You now have a perfectly chilled Coca-Cola!
Jasmin Vinculado, Vice President for Marketing of Coca-Cola Philippines engaged the crowd with Coca-Cola trivia that gained oohs and aahs - “What’s the first word that comes to mind when asked about the taste of Coca-Cola? Some will say a bit spicy, others will say refreshing, or it may even be described as having a bite in the throat. No matter who you ask, there is not one word to describe the taste of Coca-Cola. This is what we call flavor amplitude – because flavors are well blended and balanced, it triggers all five primary tastes that creates the “bloom” in the mouth that is hard to describe. Basta masarap!”
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So what exactly is the Perfect Coke experience? It is drinking from a Coca-Cola bottle chilled to perfection. Normally we get to taste Coke at 4 degrees Celsius or even warmer. But drinking it at 3 degrees takes the experience to a whole new level. It brings out that great Coca-Cola taste, like you’ve never tasted it before.
This was launched to the public through a simultaneous event done across the country – with key venues in Abreeza Mall Davao, Ayala Center Cebu, and Glorietta Mall in Makati. The afternoon was made more fun by performances from the Coke Ambassadors. Julia Montes & Jerome Ponce joined the celebration in Abreeza, Joseph Marco & Janella Salvador fired up Cebu, and Miles Ocampo & Manolo Pedrosa doubled the happiness in Glorietta.
Gigantic coolers – the first of its kind in the Philippines – were filled with ice and Coca-Cola bottles and were set up on each site. These came with giant thermometers showing the coolers’ temperatures, which started at 10˚ Celsius.
The highlight of the event was when the Coke Ambassadors, together with key Coke representatives in each venue, poured buckets of ice in the coolers – which made the temperature drop to 3˚ Celsius. It was a eureka moment as the audience realized that the key to getting the perfect Coke is simply by chilling it to 3˚.
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The ambassadors and Coke officials then gave away samples of perfectly chilled Coca-Cola to the audience. True enough, Coke chilled to perfection is nothing like you’ve ever had before. Even avid Coke drinkers must be wondering how they’ve never had Coca-Cola this good.
Diego Granizo, the newly appointed General Manager of Coca-Cola Philippines, says this is the company’s way of re-connecting with the consumers. “We want them to re-discover the thrill, chill, and refreshing feeling of drinking a bottle of Coke, as if it’s their first time again,” he says.
In able to reach out to as many Filipinos as possible, Coca-Cola also introduced the new Coke Happy Cycles. After the simultaneous launch, these coolers on wheels were sent out to the streets and have since been going around barangays to serve perfectly chilled Coke.
For more details on the #PerfectCoke and how to chill one on your own, check out the official Facebook, Instagram, and Twitter accounts of Coca-Cola Philippines. Feel free to post about your #SarapNgFirst time taste of the #PerfectCoke experiences online.
 
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands.  Led by Coca-Cola, one of the world's most valuable and recognizable brands, our Company's portfolio features 17 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks.  Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.9 billion servings a day.  With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate.  Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates.  For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.