Sunday, June 11, 2017

Tom Rodriguez shares vision of perfect eye health with Crizal® Prevencia™

Essilor Philippines introduces new endorser and
 presents its most technologically advanced protective lenses yet
      Last Thursday, June 8, 2017 Essilor Philippines launched their Crizal Prevencia lens together with the new endorser Tom Rodriguez at Milkyway Restaurant Makati City.  This simple yet elegant launching makes the day a healthy eyecare awareness with or without any problem on the eye. Because all of us today uses the blue ray gadget of cellphones, LED TV's and other kind of electronic devices that has a light emitting diode capabilities.

Everyone can’t help but fall in love with celebrated actor and certified heartthrob, Tom Rodriguez. With his tantalizing brown eyes, he sure can captivate anyone. But for Tom, his eyes are not only assets for good looks. Unknown to many, the top actor is also a prolific digital artist. As such, Tom gives due importance to eye protection as he teams up with Essilor, the world leader in corrective ophthalmic lenses to take care of their eyes against harmful blue light with Crizal® Prevencia™.

As the newest brand ambassador for the world’s leading ophthalmic optics company, Tom appears in the new TVC for Essilor’s most technologically advanced protective lenses yet. Crizal® Prevencia™ is the only clear lens in the market to effectively filter harmful blue light from the sun and digital devices while maximizing essential blue light for healthier vision.

Essilor general manager Dr. Emelita Roleda says, “With Tom as our newest ambassador, we hope to raise more awareness on the harmful effects of over-exposure to blue light and promote healthy vision in the country. By aligning him with Crizal® Prevencia™, we hope to convince more Filipinos to use protective lenses in their daily activities.”

In the new TVC, Tom is seen going through his everyday routine. Like many of us, who are also easily exposed to harmful blue light – whether we are in front of our laptops and computers doing work, commuting, or checking messages and schedules on our phones.

Tom’s ardent passion in digital art is evident in many of his Instagram posts. Many of his artworks comprise of creatures from Philippine folklore, plus superheroes and characters from anime, games and comics. He sketches and sculpts in between takes during drama filming or photo shoots. He is also an aspiring app designer. With all these taking up his non-acting time, Tom can’t help but be exposed to harmful blue light and he admits that this has affected his vision.

“Belonging to a technically-savvy generation and with my love of creating digital art, I cannot do without my phone and digital devices. What’s more, my active lifestyle also keeps me under the sun a lot,” shares the 29-year old actor. “It’s quite alarming to know how being exposed to UV rays and blue light can cause long-term damage. With Crizal® Prevencia™, I can protect my vision, and also prevent blue light from harming my eyes.”

Crizal® Prevencia™ uses E-SPF® and Lightscan™ Technology which offers complete front and back protection and selective filtering of harmful blue light from devices and the sun that can cause long-term damage, such as cataracts and Age-Related Macular Degeneration (AMD). At the same time, it lets in good light that regulates sleep and mood and boosts brain activity. It also provides complete protection from glare, scratches, smudges, dust, water, UV rays and harmful blue light.

Tom Rodriguez further encourages the public to take care of their eyes by getting a comprehensive eye exam and taking preventive measures against irreversible eye conditions. He remarks, “Exposure to harmful blue light may be inevitable, but we can minimize the risk by doing our part. By choosing Crizal® Prevencia™, we can protect our eyes on a daily basis and maintain a healthy vision.”

Learn more about Crizal® Prevencia™ by visiting your preferred eye care professional or leading optical shop, or by logging on to

Friday, June 9, 2017

Show your Love in Action through Sunlifes new Customfit Plans

Sunlife launched last June 7, 2014 , at Shangrila Makati  a new collection of its digital films dubbed as SunShorts that highlights relationships that make lives #brightertogether. 

Sunlife of Canada (Philippines), Inc.,  marks its 4th Financial Independence this month of June, 2017 to help Filipinos break free from the cycle of financial shortages and insecurities. This time they launched the collection of  digital films called Sunshorts to inspire and help Filipinos pursuing financial freedom. 

Through their Ambassadors like Matteo Guidicelli who endorses "Waves" by Zig Marasigan which gives peek into the mindset of the millenials . In this short film the couple which is not yet married who loves each other so dearly  somehow the man who have the guts to give his fiance such financial plans in order to make her more ready and capable of doing the things which she needs to finished in life.

 In  the sequel "She said, She said by Nic Reyes, through Sunlife Ambassador Judy Ann Santos ,Its about a Single moms journey wherein she sees how life has been so fast that should make better decision to do for a more brighter future ahead,

And lastly, "Sayaw" by Mihk Guevarra endorsed by Piolo Pascual who will delve into the reality of coping with a long-time marriage that has gone cold.  At first it is the man who makes the move to make it work again not until he suffered from stroke and because of their plan with Sunlife and somehow this starts their renewal of vows and make things possible again.

And at the end of the launching, the People of the Press and Online bloggers make a vote through their machines on which films do we admire a lot, and obviously it was the Waves who won and it has somehow touch and make us realized that it was a successful job they make to open the minds of the Filipino people  and today it is proven that SunShorts which started last 2012 has gained respect and somehow people learned and begins to have their money works for them and boost their financial journey.