Thursday, May 15, 2014
BPI Express Credit goes BIG
Bank of the Philippine Islands (BPI), the country’s first bank and innovation leader in the banking industry, has launched yet another first . BPI Express Credit is now the exclusive partner of Air Asia BIG in the Philippines.
Air Asia BIG Loyalty Programme is the first and only loyalty Programme of Air Asia , the leading and the largest low-cost carrier in Asia.
With BPI as the exclusive bank partner of Air Asia Big in the Philippines, BPI cardholders can now convert their Real Thrills Rewards points to Air Asia Big Point. They can use the big point . Every three (3) RTR point is equivalent to one (1) Air Asia Big Point. They can use the BIG POINT to redeem Air Asia flights and services, among others. Plus BPI Express Cash Cardholders will be the first to know of Air Asia’s low BIG points redemptions.
To avail of this unique and thrilling treat from BPI Express Credit, simply sign up as an AirAsia BIG Loyalty Programme member via www.airasiabig.com and call BPI at 89100 or email email@example.com to convert RTR points to BIG Points. A Big shot member enjoys preferential access to Air Asia’s biggest sales and promos.
As a launch offering , Air Asia Big will give 13% bonus BIG points to BPI cardholders who convert a minimum of 300 RTR points (AirAsia Big points) from May 13 to July 13, 201. Convert more to fly more.
At the launch event held at the New World Hotel on May 13, 2014, Ginbee Go, SVP of BPI Payments and Unsecured Lending said in a BIG way; “ We , in BPI, are deeply honored that Air Asia chose BPI as its first and exclusive bank partner for the rewards conversion program..”Air Asia is not just any airline, it is the World’s Best Low Cost Airline.”
Ginbee added- Unlike other budget airlines, Air Asia is the only value airline that believes that every loyal customer is important, and thus must be rewarded. With this partnership BPI cardholders enjoy the exclusive privilege of converting their Real Thrill reward points to BIG points. This means BPI cardholders have more options of using their reward points, and have more options in where they can travel using their BIG points. And exclusive to BPI . And exclusive to BPI card holders get early alerts on seat sales.The bigger savings in Air Asia.
That’s bigger savings on Air Asia travels. Now, what do you call having Big News plus Big gift plus Big Savings. Nothing but the best! and today , we made another BEST Happen.”
Air Asia BIG CEO Alice Goh, who co launched the new partnership with BPI added: “Air Asia has over 70 regional partners, representing more thatn 1500 brand in retail, finance and tourism. We recognized BPI’s leadership in innovation and see this strategic alliance as mutually beneficial to both our companies”. She also concluded that Air Asia Big’s strategic thrust is to expand in the ASEAN market, partnering with PETRONAS , and CIMB Bank in Malaysia, Bangkok Bank and Central in Thailand, Bank Mandiri and Indosat in Indonesia, DBS and Starhub in Singapore, and now BPI as its first exclusive Bank partner in the Philippines.