In
this day and age of Internet, it’s a must for people to keep their eyes glued
to the world using their digital devices — be it a smartphone, gadget or tablet.
It is a fact that being digitally connected has become a lifestyle. However,
being online 24/7 can strain and, even, damage your eyes. With the constant
exposure to blue light emitted from digital devices, your eyes need protection.
Multi-screening
With the abundance of digital
devices, people are now engaging in a digital behavior called “multi-screening”.
It is a behavior where an individual uses multiple digital screens
simultaneously, on average four (4) different devices are used—either for work,
education, socializing or leisure.
A typical multi-screen user spends 7
hours and 24 minutes of screen media per day. Of that time, 34% is spent on
smartphones; 33% on TV; 23% on laptops; and 10% on tablets. This longer time in
front of bright digital screens and versatility between devices are challenges
for the human eye, and many people are describing specific symptoms linked to
their new behavior.
With this in mind, Essilor, the
global leader in ophthalmic lenses, introduces Crizal Eyezen, a new range of
lenses designed to keep your eyes protected while staying connected to the
digital world.
Crizal Eyezen™ lenses are designed
to replace ordinary prescription lenses or to assist occasionally the ones who
usually do not need glasses, when viewing their digital devices. They exist in three
(3) different optimizations according to the type of screen most used and the
age of the patient. It features three revolutionary technologies—Eyezen Focus, Light
Scan™ and W.A.V.E Technology that work in sync to relax the eyes from all
digital stress and protect against harmful blue light.
Eyezen Focus Technology helps relieve
the eye’s focus when using digital devices and reduces eye strain in ultra-near
distances or for reading small characters by giving an extra power in the lower
portion of the ophthalmic lens.
Light Scan™ Technology is a unique
light filtering technology which protects eyes from the harmful blue-violet
light emitted by digital screens. W.A.V.E Technology, on the other hand, eliminates
lens distortion for sharper, clearer vision at every distance and better vision
even in low light.
“Crizal Eyezen enhances the digitally
connected lifestyle of the millennial generation” says Essilor Philippines
general manager Dr. Emelita Roleda. “While ordinary glasses help you see the
world, Eyezen enhance the way you live in it. With clearer, sharper vision, you
can connect to the digital world better, while getting protection for your eyes
at the same time.”
Crizal Eyezen is just one of the
many technological innovations of Essilor. As technology continues to advance, people’s
visual needs will change at the same time. Essilor makes sure that people’s
visual needs are always complemented through its constant technological innovations,
innovations that aim for people to see the world better.
Crizal Eyezen lenses are available
in clear and Crizal Transitions at leading optical shops nationwide. For more information,
visit the Crizal Eyezen Facebook page, www.facebook.com/crizaleyezenph.
About
Essilor
The world’s leading ophthalmic
optics company, Essilor designs, manufactures and markets a wide range of
lenses to improve and protect eyesight. Its corporate mission is to enable
everyone around the world to access lenses that meet his or her unique visual
requirements. To support this vision, the Company allocates over €160 million
to research and development every year, in a commitment to continuously bring
new, more effective products to market. Essilor’s flagship brands are Varilux®, Crizal®, Xperio® and
OptifogTM.
It also develops and markets
equipment, instruments and services for eyecare professionals.
Essilor reported consolidated
revenue of €4.9 billion in 2012 and employs around 50,700 people in some 100
countries. It operates 19 plants, a total of 390 prescription laboratories and
edging facilities, as well as several research and development centers around
the world.
Essilor was classified by Forbes
magazine as being among the world’s 30 most innovative companies.
For more information, please
visit www.essilor.com.ph.
No comments:
Post a Comment