Thursday, February 13, 2014
Singapore, See where the World is Heading
Last February 11, 2014, Singapore Tourism Board (STB) launches its marketing campaign for the Philippines entitled “Singapore, See Where the world is heading”. held at Greenbelt 3 Park Makati City, As part of a series of differentiated marketing campaign is similarly designed with the Filipino visitors needs in mind, Through their campaign ,Singapore aims to encourage Filipinos to experience the pulse of the world through the various innovative and world class experience they offered.
“Over the past years , we have been actively engaging the Filipino market to better understand their needs and preferences. By incorporating this insights into the ‘Singapore, See where the world is heading ‘ campaign, we are confident of being able to better curate and deliver offerings and experiences that are customised to the Filipino traveler in order to engage them at a deeper and more meaningful level”. says Mr. Kenneth Lim , Regional Director, Southeast Asia (II) and Oceana, Singapore Tourism Board.
In tuned with how Filipinos regard Singapore as constantly renewing and being at the cutting edge, this campaign will also leverage heavily on digital reach out to the Filipino consumers. Specifically, the campaign will launch a microsite and consumer interactive digital platform called "#TheCuriousTraveller” Erwan Eusaff, himself being a frequent traveler in Singapore, will be on hand to share his experiences. The public will have the opportunity to vote for innovative experiences or challenges that they wish for Erwan to undertake during his visits to Singapore.
To further enhance the reach of the campaign, STB is also working with the key industry stakeholders to feature special promotions. With a total of 4-daily flights from Manila, 8-weekly flights to Cebu and 6 weekly flights to Davao, flying to Singapore has never been so easy. Singapore Airlines sweetens the deal by making it more affordable to hop on a plane to Singapore with its $150 and $190 deals during this campaign.
Singapore Airlines Country Manager for Philippines and Guam, Mr. Ranjan Jha said, ‘Singapore is among our customers’ favored destinationss. Partnering the Singapore Tourism Board is a great opportunity for us to continue to provide travelers to Singapore with the best service at the lowest fares’.
“Whatever the reason for travelling- romantic getaway, barkada trip, or relaxing family vacation, the Singapore Tourism Board is dedicated to making sure Filipino have the ultimate differentiated bonding experience the whole year round”, expressed Ms. Sherina Chan, Asia Director Philippines and Brunei , Singapore Tourism Board. “We hope Filipinos will take to our campaign positively, be amazed by the bountiful new offerings that Singapore has to offer and see where the world is heading” concluded Ms. Chan