Reign in Prosperity this 2014
Last January 30, 2014 (Manila, Philippines), As the Filipino-Chinese community ushers in the Year of the Wood Horse, Philam Life kick starts the new Chinese year with its annual dragon parade held in Binondo. It was a very festive New Year as much as it was done yearly but this year marks one of the most fun filled activities be it in every homes and for this matter even the establishments and corporations does their celebrations of feast in a very prepared and well participated by every people who are part of their businesses and families.
The life insurer’s Chinese New Year celebration is, first and foremost, a gesture of solidarity with and respect for the Filipino-Chinese community, according to Jessica Abaya, Philam Life Head of Marketing. “Philam Life is part of the AIA group, a leading Pan-Asian life insurance organization across Asia Pacific, which has roots in Shanghai, China. This celebration is important to us as it affirms our deep roots in Asia,” she said.
Philam Life’s Chinese New Year dragon is known for being the largest parade dragon in the Philippines. “The dragon symbolizes strength and prosperity, and these are traits that we want our customers to associate with Philam Life,” Abaya added.
Long-standing tradition
Abaya also noted that the Chinese “highly value face time when they interact with anyone for business purposes.”
“Aside from our long-standing tradition of welcoming the Chinese New Year in Binondo, Philam Life has year-round activities that aim to help the Filipino-Chinese community achieve their financial goals through our products and services,” she added. “We hold regular clients forums wherein we discuss current economic conditions, wealth management principles, and applicable product solutions.”
While the Filipino-Chinese market has the same financial needs as any other life insurance client, their order of priorities is characterized by their preference for products with earning potential, thus the tendency to purchase investment or savings products. In addition to offering products that meet their unique financial needs, Philam Life is also doubling efforts to undertake a more specialized recruitment strategy to be able to serve the Filipino-Chinese community better.
Reining in prosperity
“We at Philam Life are dedicated to making dreams and goals real for our clients,” Abaya said. “Regardless of what their Chinese zodiac forecasts say, Philam Life is dedicated to empower more Filipinos to achieve financial security and rein in prosperity this Year of the Wood Horse.”
About Philam Life
The Philippine American Life and General Insurance Company (Philam Life) is the country’s premier life insurance company. Established on June 21, 1947, Philam Life offers an extensive line of products in the industry that provides solutions to various financial needs including life protection, health insurance, savings, education, retirement, investment, group and credit life insurance.
Philam Life is a member of AIA Group Limited, the largest independent publicly listed pan-Asian life insurance group.
About AIA
AIA Group Limited and its subsidiaries (collectively “AIA” or “the Group”) comprise the largest independent publicly listed pan-Asian life insurance group. It has operations in 17 markets in Asia-Pacific – wholly-owned branches and subsidiaries in Hong Kong, Thailand, Singapore, Malaysia, China, Korea, the Philippines, Australia, Indonesia, Taiwan, Vietnam, New Zealand, Macau, Brunei, a 97 per cent subsidiary in Sri Lanka, a 26 per cent joint venture in India and a representative office in Myanmar.
The business that is now AIA was first established in Shanghai over 90 years ago. It is a market leader in the Asia- Pacific region (ex-Japan) based on life insurance premiums and holds leading positions across the majority of its markets. It had total assets of US$147 billion as of 31 May 2013.
AIA meets the savings and protection needs of individuals by offering a range of products and services including retirement savings plans, life insurance and accident and health insurance. The Group also provides employee benefits, credit life and pension services to corporate clients. Through an extensive network of agents and employees across Asia-Pacific, AIA serves the holders of more than 27 million individual policies and over 16 million participating members of group insurance schemes.
AIA Group Limited is listed on the Main Board of The Stock Exchange of Hong Kong Limited under the stock code “1299” with American Depositary Receipts (Level 1) traded on the over-the-counter market (ticker symbol: “AAGIY”)
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