Last November 21 Earthday Jam launch this month’s tour in Celebration at Trinoma Activity Center with the Clean Air Month for us to be more aware of what we are going through as a nation . And may this be a start for us to always be on our guard and be vigilant on conserving the mother earth having our waste be on the right disposal system . Our earth had been taking a lot of our abuse- from throwing of our garbage to the land, sea and the air, to harvesting more and more resources just to feed our insatiable greed- and the effects are as equally devastating. We are getting fewer areas where we can have fresh, breathable air , the sea levels are getting warmer which yields stronger and more powerful storms, and yet it seems that people are not learning from what the earth is trying to tell us.
Earthday Jam Foundation, a non-profit organization which imbeds conscious awareness to the public the importance of environmental preservation through music, communication and arts, has produced various environmental projects since the year 2000. And every year since then, artist couple Lou Bonnevie and Toto Gentica have extended their advocacy from a few people who attended the very first Earthday Jam in an enclosed bar, to crowds who rocked open-space venues around the metro.
This year, before Earthday Jam goes outside Metro Manila to bring their advocacy on saving Mother Earth to more Filipinos. The foundation will be kicking it off with their 2013 Clean Air Concert at the Trinoma on November 21,2013, in line with the celebration of the Clean Air Month. There will be booths that are open for donations for the relief and aid of Yolanda survivors during the event and everyone attending is urged to extend a helping hand. After that, Earthday Jam Foundation will roll it out in the Terraces, Ayala Center, Cebu City on November 23, 2013. Dumaguete City will also join the jam at the Robinsons Place Dumaguete’s main Atrium on November 24, 2013 and on November 30, 2013, Marquee Mall’s Activity Center in Pampanga City will be also filled with music and other activities- all for saving Mother Earth. Earthday Jam On Tour will feature the performances by Rivermaya, Lou Bonnevie, Nina, Paolo Santos, Noel Cabangon, and each of the provinces very own local talent, hosted by Karyl Marquez and Midi G. Aside from sending a message to more Filipinos across the country , Earthday Jam On Tour is more than just jam for these communities.
“It’s not that easy to do.” Ms. Bonnevie explains her thoughts on mounting Earthday Jam for more than a decade now and is still pushing for more aggressive efforts in sending their message across more people,” but the gratification is coming from the audience and from the people that we touch. Hopefully in the future, we already toured around the Philippines and maybe around Asia too.” “We can be united to work, through every little way we know, on how to save the environment-not- not tomorrow-but now, !” Ms. Bonnevie emphatically adds. To know more about Earthday Jam Foundation and its efforts, like their Facebook page, www.facebook.com/EarthdayJamFoundation or call 8976991 
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