presents its most technologically advanced
protective lenses yet
Last Thursday, June 8, 2017 Essilor Philippines launched their Crizal Prevencia lens together with the new endorser Tom Rodriguez at Milkyway Restaurant Makati City. This simple yet elegant launching makes the day a healthy eyecare awareness with or without any problem on the eye. Because all of us today uses the blue ray gadget of cellphones, LED TV's and other kind of electronic devices that has a light emitting diode capabilities.
Everyone can’t help but fall in love
with celebrated actor and certified heartthrob, Tom Rodriguez. With his
tantalizing brown eyes, he sure can captivate anyone. But for Tom, his eyes are
not only assets for good looks. Unknown to many, the top actor is also a
prolific digital artist. As such, Tom gives due importance to eye protection as
he teams up with Essilor, the world leader in corrective ophthalmic lenses to
take care of their eyes against harmful blue light with Crizal® Prevencia™.
As the newest brand ambassador for the
world’s leading ophthalmic optics company, Tom appears in the new TVC for
Essilor’s most technologically advanced protective lenses yet. Crizal®
Prevencia™ is the only clear lens in the market to effectively filter harmful
blue light from the sun and digital devices while maximizing essential blue
light for healthier vision.
Essilor general manager Dr. Emelita
Roleda says, “With Tom as our newest ambassador, we hope to raise more
awareness on the harmful effects of over-exposure to blue light and promote
healthy vision in the country. By aligning him with Crizal® Prevencia™, we hope
to convince more Filipinos to use protective lenses in their daily activities.”
In the new TVC, Tom is seen going
through his everyday routine. Like many of us, who are also easily exposed to
harmful blue light – whether we are in front of our laptops and computers doing
work, commuting, or checking messages and schedules on our phones.
Tom’s ardent passion in digital art is
evident in many of his Instagram posts. Many of his artworks comprise of
creatures from Philippine folklore, plus superheroes and characters from anime,
games and comics. He sketches and sculpts in between takes during drama filming
or photo shoots. He is also an aspiring app designer. With all these taking up
his non-acting time, Tom can’t help but be exposed to harmful blue light and he
admits that this has affected his vision.
“Belonging to a technically-savvy
generation and with my love of creating digital art, I cannot do without my
phone and digital devices. What’s more, my active lifestyle also keeps me under
the sun a lot,” shares the 29-year old actor. “It’s quite alarming to know how
being exposed to UV rays and blue light can cause long-term damage. With
Crizal® Prevencia™, I can protect my vision, and also prevent blue light from
harming my eyes.”
Crizal® Prevencia™ uses E-SPF® and
Lightscan™ Technology which offers complete front and back protection and selective
filtering of harmful blue light from devices and the sun that can cause
long-term damage, such as cataracts and Age-Related Macular Degeneration (AMD).
At the same time, it lets in good light that regulates sleep and mood and
boosts brain activity. It also provides complete protection from glare, scratches,
smudges, dust, water, UV rays and harmful blue light.
Tom Rodriguez further encourages the
public to take care of their eyes by getting a comprehensive eye exam and
taking preventive measures against irreversible eye conditions. He remarks,
“Exposure to harmful blue light may be inevitable, but we can minimize the risk
by doing our part. By choosing Crizal® Prevencia™, we can protect our eyes on a
daily basis and maintain a healthy vision.”
Learn
more about Crizal® Prevencia™ by visiting your preferred eye care professional
or leading optical shop, or by logging on to www.essilor.com.ph.
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