Sunday, August 9, 2015

Manila Bay Sunset launches campaign called “That Thing Called Basura”



“Having a Clean and Safer Environment is one of the sign that a nation has arrived. We have to help make this Nation great again by helping in this simple task for the community and  for the coming generation”.

Last Saturday, August 8, 2015 The Manila Bay Sunset Partnership Program Inc. (MBSPPI) takes its Annual clean-up drive on Manila Bay area , Signing of MOA with Landbank and MBSPPI , Launching of Binion as Campaign for this years program with the Ms. Philippines Earth winners to help promote ‘THAT THING CALLED BASURA’ for a cleaner and  better Manila.

Now on its 6th year, the Manila Bay SUNSET Partnership Program Inc. (MBSPPI) takes its clean-up and rehabilitation project to new heights by launching an Information and Education Campaign (IEC) entitled “THAT THING CALLED BASURA” to supplement the program’s clean-up efforts and boost environment awareness among the public.

The IEC was officially launched during the Annual Manila Bay Clean-up led by LANDBANK, as part of their 52nd anniversary celebration. The campaign aims to educate the public on the urgent need for proper waste management as evidence by the presence of solid wastes accumulating in water ways, rivers and the Manila Bay.

Click the link below and watch the AVP

As part of their objective to reach out and educate the masses, MBSPPI produced a short campaign AVP particularly on waste disposal and the need to reinforce the 3R + D = 0 (Reduce, Reuse, Recycle + Discipline equals to zero basura). To make the material more appealing an interesting love story vignette was used to link proper garbage disposal. This AVP was first premiered during the clean-up and will be played in various channels such as corporate websites and social media sites of all MBSPPI members and offices of government agencies, terminals and other public spaces.


Signing of Memorandum of Agreement with Landbank Beneficiaries and MBSPPI Officers

In addition, the IEC will also be supported by a social media campaign dubbed as “SolusyonNiBinion:3R=D” through an official facebook account where stakeholders and volunteers may post and share their best practices for the environment and by using the hashtag “iBinNyoYan”. The IEC also has a primary mascot name “Binion”, a representation of segregation trash bins, which was also introduced during the program.

“We are optimistic that this campaign will prompt behavioural change among the public. We encourage everyone’s active participation in sharing this campaign with your circles, most especially with your respective communities,” says LANDBANK President and Ceo Gilda E. Pico and Honorary Chairperson of MBSPPI.




 THANKS  to all  the  volunteers in cleaning the Manila Bay 

About 1000 MBSPPI members volunteered to help clean the Bay. Another highlight of the program is the turnover of a portion of the proceeds from the Manila Bay Fun Run last July 11. This was organized by the Manila Broadcasting Company to help in funding the clean-up operations. The proceeds amounted 119,795.00.

MBSPPI continues to grow as four subsidiaries of LANDBANK-LBP Resources and Development Corporation (LBRDC), LBP Leasing Corporation (LLC), LBP insurance Brokerage, Inc. (LIBI) and Masaganang Sakahan Inc. (MSI), and its corporate foundation – LANDBANK Countryside Development Foundation, Inc. (LCDFI), joined the roster of the SUNSET programs’ partner organizations.

IMG_1314  Binion and Ms. Philippines Earth 


The Manila Bay SUNSET Partnership Program, Inc., spearheaded by LANDBAK, is a SEC-registered incorporation of various members from the public and private sectors working towards protecting the Manila Bay. The existing members of the program are: Land Bank of the Philippines, City of Manila, Manila Broadcasting Company (MBC), DENR-National Capital Region (NCR), Manila Yacht Club (MYC), Manila Ocean Park (MOP), Diamond Hotel Philippines (DHP), DENR-Manila Bay Coordinating Office (MBCO), Pamantasan ng Lungsod Ng Manila (PLM), Landbankers’ Mutli-Purpose Cooperative (LANDBANKoop), Metropolitan Manila Development Authority (MMDA), University of the Philippines-Manila (UP-MANILA), Polytechnic University of the Philippines (PUP), Cooperative Development Authority (CDA), Polystyrene Packaging Council of the Philippines (PPCP)  and Miss Earth Foundation. Inc.

For more pictures on this event pls click this link,

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