Last week, Samsung recently staged Made to Fit: A Musical at Blue Leaf Events Pavillion in Taguig City to launch their latest digital appliances line-up and showcase how each appliance perfectly fits every kind of family.
Filipino Family is known for its continued adaptability. As life keeps going faster, household have evolved with breakneck pace but never sacrificing what keeps families together- Love, with this springs forward the continuous search of innovations that would contribute to making a happy home.
Building a happy home cannot be achieved overnight. It traces back from two individuals deciding to share and build life together. Their experiences as young professionals may come handy as they mature and settle in their married life. Married life however, tackles various stages- from adjusting during the early years of marriage , to preparing for the arrival of their children , managing the expanded family and its needs , and so on.
Samsung Electronics understands life stages and adapts to the evolving consumer need along with it. In-depth understanding of these concerns propels them to fulfill the goal
of being an integral partner in addressing the wants and needs of Filipino families to build happier homes.
“We decide to introduce our products differently and creatively to demonstrate how Samsung Digital Appliances innovation keeps up with changes in the consumers life stages,
from being independent yuppies, to getting married, and eventually starting a family,” Jun Filart, Business Unit Head of Samsung Digital Appliances said, “This shows that
Samsung Digital Appliances are the answer to the ever evolving needs and diversity of the Filipino Families”.
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