Saturday, May 18, 2013

SM Aura Premier “Grand Launch ”


SM Aura Premier : Grand Launch

SM Aura Premier is the first SM Supermall in Taguig, 13th in Metro Manila and 47th SM Prime mall in the Philippines. It is SM Prime's latest high-end lifestyle destination project. SM Aura Premier is located along McKinley Parkway and C5 Road cor. 26th St., Bonifacio Global City, Taguig City. The shopping center is situated near its rival mall Market! Market!, owned by Ayala Malls, a real estate subsidiary of Ayala Land, and affiliate of Ayala Corporation.

SM Aura Premier is a new upscale mall and state-of-the-art civic center with office and retail space, built by SM Prime in partnership with the City of Taguig. It was designed by Arquitectonica of Miami and mall interiors by Edge Design of Australia. It has a total floor area of 249,861 square meters for the mall and office building. It has 3 basement levels of parking with 1,771 parking slots. It aims to be one of the first civic centers in the country to be certified Gold under the US Green Building Council Leadership in Energy and Environmental Design (LEED) program. The SM Aura name is derived from the two elements Gold (which has the chemical symbol Au) and Radium (Ra). According to SM Prime putting them together defines “luxury and elegance that emanates from within.”

SM Aura Premier held its grand opening on May 17, 2013 at the Bonifacio Global City, Taguig. There were a lot of people who all made their first glimpse of the mall, photo ops at the first-time to see sights and attractions, as well as done some great shopping. A media launch was held also last May 16.


SM Aura Premier is envisioned as a landmark in the Taguig CBD, the flourishing “micro-city” where multinational and local corporations, as well as embassies, consulates, and cultural offices maintain their Philippine headquarters.
High-end residential buildings, international and innovative schools, technologically advanced medical centers, and other attractions has transformed the area into an ethnically diverse yet welcoming community.
Sex in the City main star, Sarah Jessica Parker, was flown in as the new face and brand ambassador of SM for her legendary status as a fashion icon and arrived in a Jaguar to cut the ribbon for the new luxe SM Deparment Store in SM Aura. Parker, 48, is best known for her role as Carrie Bradshaw in the HBO hit comedy-drama series “Sex and the City,” a Manhattan newspaper columnist, and is credited for having singlehandedly made the designer shoe label Manolo Blahnik into a household name. Sarah Jessica Parker seems the apt choice to headline the SM Store brand


The Sky Park is located on the 5th Level with its al fresco dining stands amid landscaped garden and water features. The Samsung Hall will be a dome shaped 1000 seat event hall set against a lush garden. The SM Aura chapel seats 250 people and is dedicated to San Pedro Calungsod.

The anchor tenants are SM Department Store, SM Supermarket, Foodcourt, two regular Cinemas, two Director’s Clubs and an IMAX Theater which is smaller than the IMAX at the SM Mall of Asia. Incidentally, May 17 was also the Grand launch of the SM Cinema as it treated media people to watch a movie for the first time at SM Cinema IMAX.


IMAX Theatres are specifically designed to deliver the world's most immersive movie experience. It has ultra-modern setting with the most advance digital theatre system. IMAX (an abbreviation for Image Maximum) is a motion picture film format and a set of cinema projection standards created by the Canadian company IMAX Corporation. IMAX has the capacity to record and display images of far greater size and resolution than conventional film systems.


In the Star Trek: Into Darkness movie, we saw Captain Kirk leading a manhunt to a war-zone world to capture a one man weapon of mass destruction. The IMAX cinema where viewers wore 3D spectacles.

Many global brands will have their first stores in the country at SM Aura. Among these are Suiteblanco, Stefanel, Minelli, TM Lewin and Petit Bateau for contemporary fashion; as well as Paul Boulangerie, NBA Café and the Todd English Food Hall for dining.

NBA Café is also making its first entry into the Philippines and is a restaurant to watch out for. SM Aura will also have Trattoria Chef Chris by the famed Chef Chris Locher of C! Italian Dining and My Kitchen at the Paco Park Hotel, as well as favorite foodie haunts like Lugang Café and Yabu.


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