Summer is made more fun with Everyday is Play Day Year 3

Last Monday March 25, 2019 , A kick off of summer fun and the biggest collaboration of best-loved global toy and children’s brand, brings to everyone Everyday is Payday on it’s 3rd biggest year, launched at SM City North Edsa, that will surely showcase series of exciting shows and festivities for both kids and Kid’s at heart in many of your favorite SM Supermalls from March to October  2019

This year’s campaign is particularly extra special as SM Supermalls is partnering with UNICEF, and together they are set to promote and instill every child’s right to play, relax and indulge through a holistic approach or both their artistic and recreational activities. Through this team up, they promote their shared advocacy to bring more smiles to children’s face across the country.

“SM brings back  Everyday is Play with Kiddie characters, meet and greet, and interactive play aims to help develop their  confidence and their social skills”, said Jonjon San Agustin, SM Supermalls SVP for Marketing.

Through a showcase of a new  found wonderlands filled with real play and digital experiences while also featuring toy collections, play machines and giant interactive displays. Through this teamup, they promote their shared advocacy to bring more smiles to children’s faces across the country.

A reach beyond every kid’s imagination will also power up the launch with some memory games and scientific experiments from Nutty Scientist, a colorful ball pit plunge from Ball Pit City, and special performances and appearances from previous winners of Sm Little Stars, the Concio Sisters, Celebrity Supermoms, and mascots from participating brands.

Don’t forget to let your kids @EatPlayShopinTheCity  this summer at this participating malls.

SM City North Edsa, SM City Fairview, SM City Novaliches, SM City San Jose Del Monte, SM City Manila, SM City San Lazaro, SM City Sta Mesa, SM City East Ortigas, SM City Taytay, SM City Angono, SM City Marikina, SM City Masinag, SM City San Mateo, SM City BF  Paranaque, SM City Sucat, SM City Bicutan, SM City Las Pinas and SM City Muntinlupa.