I2i New York launches DJP Collection designed by Daniel Padilla

I2i New York’s brand ambassador and Philippines “Teen King” Daniel Padilla led the unveiling of the DJP Collection today, January 27, at Manila House, Bonifacio Global City Taguig.

Designed by Daniel together with husband and wife tandem , Rico Ocampo and Tina Ocampo, co-owners of 121 New York , the DJP collection is a set of hip and on trend yet inexpensive sunglasses, greatly inspired by the music influences and other Hollywood idols of the young heartthrob, such as Johnny Depp, Robert Downey Jr. , and John Lennon.
“High school pa lang ako nagsusuot na ko ng salamin”, say’s Daniel Padilla. He shares that he always liked playing with the styles of eyewear, which is a manifestation of the risks he’s willing to take when it comes to fashion.

Daniel is always excited to design the new collection for 121. He is the one putting frames and lenses together and assigning the trendy colors for each frame. Aside from his Hollywood idols, he was also inspired by his recent travels such as his current favorite travel destination, Tokyo.

‘Masyado akong na-inspire sa street fashion ng Tokyo. Ang galling nilang lahat manamit at ang eyewear nila sobrang kakaiba!” Daniel gushes.
This summer he will be introducting lenses within the color range of purple, the color of the year.

For Tina Ocampo, Daniel is the perfect addition to the growing i2i New York family, Daniel and i2i are both authentic and true.
“He shares not only the style of our brand but also our mission of providing quality yet affordable products to the public, which is very evident in the DJP Collection:, says Tina “ It is very important for us that our celebrity endorsers also believe in our products in such a way that they can talk about it with credibility and passion. Both Daniel and I believe that everyone will be given a way to enjoy the eyewear that they need and desire within their budget.”

Daniel and Tina worked closely during the design process of the DJP collection.
“Daniel is very easy to work with because he’s certain  with what styles he wants and what his fans and our customers would love”. Tina shares.
I2i is always on the lookout for the latest in eyewear fashion, and it also considers the needs of the customers in choosing the materials used for their products. Because of the success of the DJP line for i2i,

Karla Estrada recently opened an i2i branch in Tacloban as a franchisee. It did so well that she is planning to open another branch in Ormoc and other provincial areas soon.

The DJP collection used nylon and polycarbonate materials, making it lightweight, hypo-allergenic and highly impact-resistant. It also features optically clear frames that do not obstruct the field of vision. The lenses also underwent UV treatment, which protects the eyes  of customers from harmful rays of the sun.

Sticking to the company’s promise of delivering high quality yet affordable eyewear, the DJP collection is priced from Php 370.00  to Php 480.00.

I2i New York is open to franchise partnership . If interested , please contact Anna Mapili at =63917-794-8001 or anna.mapili@jetsbro.com.

For more information and to check out the eyewear styles designed by Daniel Padilla, follow i2i New York Facebook, www.facebook.com/i2iPHOfficial/ 
Instagram , @i2iph.official , Twitter , @i2i_ph 
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