Sunday, October 15, 2017

Bounty Fresh Takes Lead in Promoting Health Benefits of Eggs at the World Egg Day




Last Thursday, October 12, 2017, Bounty Fresh celebrated the First World Egg Day here in the Philippines. Headed by the President Mr.  Edwin Chen.

Bounty Fresh, the country’s top egg producer, is taking the lead in promoting the health benefits of consuming eggs daily in the country through various initiatives including spearheading the celebration of World Egg Day this month. 


This year’s event will be the onset of Bounty Fresh Eggs’ yearly celebration of World Egg Day. Similar efforts have been done in other countries like Australia, USA, The UK, France, Brazil, Austria and neighboring Asian countries like Vietnam and Indonesia, to name a few.

With its state of the art facilities and using healthy feeds on layer hens to ensure high quality eggs, Bounty Fresh has become the Gold Standard in the Philippines as far as eggs are concerned. Given its standing in the industry, Bounty Fresh wants more Filipinos to add eggs into their regular meal because they are affordable sources of protein, vitamins and minerals necessary in maintaining a healthy lifestyle.

“We are optimistic that by leading events like the World Egg Day, Filipino consumers will become more familiar with our products, especially the nutrition-enriched Bounty Fresh Eggs,” says Architect Edwin Chen, Managing Director of Bounty Farms, Inc.

“Despite their affordability, the Philippine consumption of eggs is among the lowest in Asia. This is because of the misconception that eggs are bad for the health because of the cholesterol. We want to correct this misconception,” Chen adds.

Architect Chen explains that an egg has 187 mg of cholesterol, way below the recommended limit of 300 mg per day, or only 200 mg if one has diabetes or heart disease. While table eggs may cause mild increases in Total and LDL cholesterol levels, this is not a cause for alarm. Eggs, he adds, consistently raise HDL (the “good”) cholesterol. In fact, studies show that up to three whole eggs per day are perfectly safe for healthy people.

Chef Stephanie Zubiri shares  some of her favorite dishes with bounty's golden egg 

So how does Bounty Fresh achieve high quality eggs? It starts with giving its layer hens the best care and comfort by housing them in environmentally controlled and fully automated houses that are tunnel ventilated. These hens are also given complete vaccination against diseases and are subject to a medication program designed to boost their immune system.


The layer hens are also given the best nutrition formulated by the company’s nutritionist to ensure that it meets the nutrient requirements for body maintenance and optimum production, that is, they can lay the number of eggs expected from their lifetime; with the eggs at the optimum size and covered with high quality egg shells to prevent the entry of bacteria and contaminants; and good quality albumen (white egg) and yolk rich in finest nutrition found on eggs.

Once the eggs are produced, they are brought to storage facilities using a fully automated conveyor. From the chicken house straight to the egg rooms, the eggs are fully secured to make sure that they don’t get in contact with contaminants and bacteria. This procedure will ensure that eggs are fresh and clean, making them safe for human consumption.

At the egg storage facilities, the eggs are then selected and graded by a fully automated computer programmed grading machines. This process ensures that:

-       Dirty eggs and eggs with cracks or “hairline” cracks that are not visible to the eye are removed when they pass through the so-called “candling area” section of the conveyor.
-       Eggs are sorted by the machine and not by human hands to prevent contact with contaminants.

The eggs are stored in optimum temperature that will ensure freshness and quality of the albumen and yolk. A quality assurance team randomly inspects the eggs to confirm meeting the standard quality that the company has set or fixed.



As attested by credible agencies such as the Food Nutrition Research Institute (FNRI) under the Department of Science and Technology (DOST), eggs are very good source of affordable, high quality protein. They are rich in vitamins D, B2, B6 and B12, as well as a good source of minerals such as zinc, iron and copper, as well as choline.


Because of the vitamins and minerals found on eggs, consuming them will help strengthen muscles, boost the health of the brain, bolster energy production, promote a healthy immune system, as well as lower the risk of heart diseases mainly because of choline, which helps in breaking down the amino acid homocysteine that is associated with the development of heart diseases.


Eggs are also healthful for pregnancy as the nutrients help prevent congenital disabilities such as spina bifida. Moreover, eggs aid weight loss and maintenance, improve eyesight and promote healthier skin. 


The event was very informative and the 1st World Egg Day held at the Eastwood Mall was successful in helping us know that there are kinds of eggs that an individual need to eat , produced and made available by Bounty Fresh so that we may have a very healthy and productive  society.

Like them on their Facebook and Instagram @bountyfresheggs

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