This year is shaping
up to be a big one for anemia-fighting iron supplement, Sangobion IRON+ (Ferrous
gluconate+vitamins & minerals). After successful years of helping Filipinos
overcome iron deficiency anemia, it recently launched another large-scale
campaign featuring its long-time ambassador, Sarah Geronimo. Held at the SM
Mall of Asia Music Hall, this record-breaking blood health event, back-to-back
with a star-studded concert, was rightfully called “Sulong Dugong Pinoy Blood Health Event.”
The event was an
avenue for Filipinos from all over to have their blood checked, in line with Sangobion’s goal of
transforming the nation with healthy blood, one person at a time.
Sangobion Sulong
Dugong Pinoy is part of Merck Consumer Health’s (maker of Sangobion) WE100 initiative. This aims to help prepare
society for a new era of people who live to a hundred years. It is rooted on
the belief that living more years should also mean living a life that is
healthy and fulfilling. This is the vision for all generations. By offering
quality products, providing activities, and holding events such as Sulong
Dugong Pinoy, Merck strives to measure up to the WE100 objective of helping
society live 100 years.
In the words of Ming Arroyo-Cunanan, Merck Head of Marketing, “The goal
is to really push for the importance of having healthy, anemia-free blood. We
believe that if every Filipino realizes the power of having healthy blood, then
we will be able to take significant steps toward the rise of our nation.”
The MOA Music Hall was jam-packed with
attendees of all ages wanting to get their blood checked. Sangobion conducted
blood screenings to help people determine if they are at risk of anemia and
also gave free consultations. With the support of the Philippine Red Cross, all
was well and properly implemented. Pre-show activities included both educational
and fun games that everyone enjoyed. Hosted by the lovely Jaimie Fournier, these
really got the crowd pumped.
The main event was a visually satisfying concert
that filled the hall with great music. Squeals and shrieks conquered the venue as
pop newcomers The Juans opened the show. Legendary Pinoy rock band The Dawn took
the stage after, performing their hits plus a cover of U2’s Beautiful Day. Of
course, it would not have been a trademark The Dawn performance without the
crowd favorite, “Salamat” as part of their set.
It was no surprise that headliner Sarah
Geronimo slayed her performance, singing and grooving to her songs in true pop superstar
fashion. The excited audience also cheered at the premiere of the Sangobion
Sulong Dugong Pinoy Video, and the Pop star Princess’ live rendition of the
campaign anthem. (Watch TVC here: http://bit.ly/SDPManifesto)
The incredible night ended with a pledge to
fight anemia. Sarah thanked everyone at the event and talked about the campaign
and its impact on her. “Sulong Dugong
Pinoy taught me that change really begins within each of us. Iba po talaga
kapag healthy ang blood, mas marami kang pwedeng magawa at nare-realize mo ang potential
mo na makatulong sa pagsulong nating lahat.”
Leaving the audience inspired and genuinely
empowered, the Sangobion Sulong Dugong Pinoy Blood Health Event has surely sparked
a positive change not only in the blood of each individual, but in the Filipino
spirit.
No comments:
Post a Comment