This year is shaping up to be a big one for anemia-fighting iron supplement, Sangobion IRON+ (Ferrous gluconate+vitamins & minerals). After successful years of helping Filipinos overcome iron deficiency anemia, it recently launched another large-scale campaign featuring its long-time ambassador, Sarah Geronimo. Held at the SM Mall of Asia Music Hall, this record-breaking blood health event, back-to-back with a star-studded concert, was rightfully called “Sulong Dugong Pinoy Blood Health Event.”
The event was an avenue for Filipinos from all over to have their blood checked, in line with Sangobion’s goal of transforming the nation with healthy blood, one person at a time.
Sangobion Sulong Dugong Pinoy is part of Merck Consumer Health’s (maker of Sangobion) WE100 initiative. This aims to help prepare society for a new era of people who live to a hundred years. It is rooted on the belief that living more years should also mean living a life that is healthy and fulfilling. This is the vision for all generations. By offering quality products, providing activities, and holding events such as Sulong Dugong Pinoy, Merck strives to measure up to the WE100 objective of helping society live 100 years.
In the words of Ming Arroyo-Cunanan, Merck Head of Marketing, “The goal is to really push for the importance of having healthy, anemia-free blood. We believe that if every Filipino realizes the power of having healthy blood, then we will be able to take significant steps toward the rise of our nation.”
The MOA Music Hall was jam-packed with attendees of all ages wanting to get their blood checked. Sangobion conducted blood screenings to help people determine if they are at risk of anemia and also gave free consultations. With the support of the Philippine Red Cross, all was well and properly implemented. Pre-show activities included both educational and fun games that everyone enjoyed. Hosted by the lovely Jaimie Fournier, these really got the crowd pumped.
The main event was a visually satisfying concert that filled the hall with great music. Squeals and shrieks conquered the venue as pop newcomers The Juans opened the show. Legendary Pinoy rock band The Dawn took the stage after, performing their hits plus a cover of U2’s Beautiful Day. Of course, it would not have been a trademark The Dawn performance without the crowd favorite, “Salamat” as part of their set.
It was no surprise that headliner Sarah Geronimo slayed her performance, singing and grooving to her songs in true pop superstar fashion. The excited audience also cheered at the premiere of the Sangobion Sulong Dugong Pinoy Video, and the Pop star Princess’ live rendition of the campaign anthem. (Watch TVC here: http://bit.ly/SDPManifesto)
The incredible night ended with a pledge to fight anemia. Sarah thanked everyone at the event and talked about the campaign and its impact on her. “Sulong Dugong Pinoy taught me that change really begins within each of us. Iba po talaga kapag healthy ang blood, mas marami kang pwedeng magawa at nare-realize mo ang potential mo na makatulong sa pagsulong nating lahat.”
Leaving the audience inspired and genuinely empowered, the Sangobion Sulong Dugong Pinoy Blood Health Event has surely sparked a positive change not only in the blood of each individual, but in the Filipino spirit.