Sunlife Marks Financial Independence Month with Wealth and Health Campaign , Launched Digital Brighter Life Institute

Last Monday, June 8, 2015, Sun Life of Canada Philippines, the country;s longest standing life insurance company declares the month of June as Financial independence month , A press conference was made to promote their Financial Independence Month activities and Open the  Brighter Life Institute,  where people can learn through digital experience Online,

SURVEY says that "Filipinos ready to fund Expensive purchase, But are unprepared for Health Needs ". We should learn to be more thrifty and learn to prioritize our finances doing some financial guidelines even  for those kids who are in their early 20's they should not only learn to respect the authority but should know the principle behind this idea.

"There seems to be a disconnect between the Filipinos priorities and concerns and the way they financially prepare for these. They are worried about their health and possible illness but they do not prepare financially. Most of them rely on their active income or on other people to fund their needs" said Sunlife President and CEO Riza Mantaring. " What we need to remember is that wealth and health go hand in hand . By making sure that the right products are availed of to prepare for both wealth goals and health needs, Juan can be more fit to live free."

In order to address the situation and help Filipinos act on their financial concerns, Sun Life is launching the #FIT@LiveFree campaign this Financial Independence Month of June.

To inspire them to take care of both their wealth and health in a fun and interactive way, Sunlife will make available digital content to engage the public. Those who would like to determine their money mannerisms can take the Moneyrism Quiz on Facebook, while those who would like to share their fitness journey can join the conversation on Instagram with the hashtag #WellnessWednesday. By engaging with fellow wealth and health enthusiasts online, they get a chance to win minor prizes of FitBit wireless activity wristbands and a grand prize of a travel package to Seoul, South Korea.

For those wanting to go on an in-depth learning of personal finance, modular lessons will be offered online in the Brighter Life Institute. It's initial offering is a five-modular lesson for thouse starting their financial journey. This can be accessed at brighterlife.com.ph for free, where relevant article are also shared regularly. The Brighter Life Institute is another pioneering effort of Sun Life to make financial education accessible and within reach to more Filipinos.

Another digital activation to watch out for is the #FIT2LiveFree Twitter and Google Hangout with RAPPLER on June 10 2pm. Hear our speakers, who advocate wellness and prosperity, battle it out on what must be prioritized : Wealth or Health hosted by Sam Oh, this is prove to be  Cliffhanger until the very end of the discussion.

Aside from the online initiatives  Expo where bull runner, Jaymie Pizzaro joins another known personalities such as actor-triathlete Matteo Guidicelli, lifestyle blogger Anton Diaz , TV Hosts  Edric Mendoza, and Financial experts Randell Tiongson and Rose Fausto who will guide participants in setting their wealth and health goals. This experts will also share tips and inspiring stories on achieving the balance between health and wealth . The event will be held on June 20 at the SMX Convention Center in the Mall of Asia Complex.

All these initiatives will help Filipinos determine the product solutions that will help them achieve the wealth and health goals that they have identified . To address their wealth goals, Sun Life offers the Sun Life Prosperity Funds, which will be  promoted in a new TV spot called "Live Free" that encourages Filipino to invest in their Financial freedom. For their health needs , Sun Life has Sun Life Assure and Sun Flexi Assist, to ensure that they have the funds to regain their health, should sickness occur.

"We're here to empower Filipinos so they can truly enjoy a life that's free from financial worries" Mantarang said. " They deserve nothing less"

Now are you ready to be #Fit2LiveFree?

For more information, visit bighterlife.com.ph and follow @sunlifeph @FB, Twitter, and Instagram


About Sun Life Financial

Celebrationg 150 years this year, Sun Life Financial is a leading international financial services organization providing a diverse range of protection and wealth products and services to individuals and corporate customers. Sun Life Financial and its partners have operations in a number of markets worldwide, including Canada, the United States, United Kingdom, Ireland, Hongkong, Philippines, Japan, Indonesia , India , China, Australia , Singapore, Vietnam , Malaysia and Bermuda. As of March 31, 2015 , the Sun Life Financial Group of companies has total assets under management of $813 Billion. For more info pls visit www.sunlife.com