Easy Taxi & Waze have announced a partnership aiming at facilitating mobility and responsible driving. The campaign, which starts initially in the Philippines, Singapore, and Brazil, has common objectives of raising the awareness about the most important problems related to city transportation.
Following the theme of “Don’t drink and drive”, the campaign targets one of the growing social problems in the Philippines and comes just two months after the new strict law, prohibiting driving under the influence, was introduced by the Department of Transportation and Communications (DOTC). To additionally motivate the passengers to take a safe taxi instead of driving under risky conditions, Easy Taxi introduced a zero booking fee to accompany the campaign. Waze instead, wants to assure all users are familiar about the "Share Drive" functionality, which allows users to send a direct message or email to inform their friends and family about the arrival and eventual lateness. While all Easy-Taxi drivers are verified and tracked in real time, sharing the ride with family or friends introduces additional layer of safety, which is within the best intention of both partners. In case of any potential delay noticed with Waze's "Share Drive", worried parents or friends, can further request information from Easy Taxi about taxi location and driver details.
“We have a lot in common with Waze, but most importantly we share a mission of reducing the traffic and increasing safety of the transportation industry. The partnership will help us assure an precedented quality of the passenger service to the roads of Manila and Cebu. With the help of SMART Communications we already enabled drivers to use Waze and Easy Taxi with no barriers through zero data plans. It’s now time to bring full synergies to the table”, said Mario Berta, Easy Taxi’s Regional Managing Director.
“Safety is the utmost priority for Waze. Waze was the first navigation app to block drivers from texting and driving. The entire navigation experience, even reporting an accident, can be done by voice command. Additionally, Waze warns you about accidents and hazards on the road, thereby keeping drivers out of the most dangerous segments of road. Similarly, our partnership with Easy Taxi allows us to continue to strive for safety. By working with Easy Taxi, we’re able to offer our users the safest way to get home, while under the influence, and still enjoy the benefits of Waze since their drivers use Waze, too”, said Julie Mossler, Waze Sr. Director of Communications.
The social responsibility campaign between Waze and Easy Taxi could become a beginning of cooperation on a bigger scale between both tech giants. Onboarding Easy Taxi on Waze app could allow the latter to use it to recruit more drivers. Easy Taxi's CMO, Paul Malicki, sees it as a big step in company's efforts to expand user acquisition to new channels. “Waze is possibly the most complimentary product to Easy Taxi due to its embedded ability to help taxi drivers challenge the traffic, while it also reaches heavy commuters in the world’s biggest metropolis.
Today we run marketing on more than dozen different marketing platforms but with Waze for the first time we will be able to target passengers and drivers with unusual efficiency. We saw a very positive feedback from the drivers after adding Waze deeplink into the Easy Taxi app. There are so many possibilities to work together and we are looking forward to explore them.”
About Easy Taxi
Easy Taxi is the world's biggest taxi booking app, currently available across 165 cities in over 32 countries around the world. Founded in Brazil in 2011, the company started expansion in Asia in 2013.
About Asia Pacific Internet Group
The Asia Pacific Internet Group (APIG) supports some of the leading internet companies in the region. Founded by Rocket Internet in 2014, the APIG's mission is to promote innovation and entrepreneurship throughout Asia and the Pacific, as well as to support the development of a vibrant online culture. APIG's network currently consists of 10 companies, operating in 15 countries.
Waze is one of the world's largest community-based traffic and navigation app.
Waze is the social navigation pioneer, leveraging mobile technology and a passionate global community to redefine expectations of today’s maps. Waze is home to one of the world’s largest networks of drivers who work together daily to outsmart traffic and save time and money. The app consistently recommends the fastest routes based on real-time driving and data from millions of users. From traffic reroutes to low gas price alerts and relevant offers from favorite brands, Waze is one of the most comprehensive driving companions in the marketplace. To download the free Waze app for iOS or Android, visit http://www.waze.com.