SIA’S NEW PREMIUM ECONOMY CLASS NOW OPEN FOR BOOKING

Singapore Airlines’ newest class of travel, Premium Economy Class, opens for sale today.
From 9 August 2015, customers travelling on select flights from Singapore to Sydney will be the first to experience the new cabin class, which will subsequently be made available to other destinations served by the Airline’s Airbus A380s and Boeing 777-300ERs, in addition to the future fleet of Airbus A350s.
Conceptualisation for the new Premium Economy Class seats started in November 2013, with seat manufacturers ZIM Flugsitz GmbH (for the A380 and 777-300ER) and Zodiac Seats US (for the A350), and award-winning design firm JPA Design. The total investment for the new cabin class, which will initially be introduced on 19 A380s, 19 777-300ERs and the first 20 A350s, is estimated at USD80 million.

Premium Economy Class will be progressively introduced to other sectors, including Beijing, Delhi, Hong Kong, Frankfurt, London, Mumbai, New York, Shanghai, Tokyo and Zurich in the latter part of 2015 and early 2016. Customers may visit www.singaporeair.com for the most updated flight schedules and fare details for the new cabin class.

“We have been heartened by the highly positive public reaction to our new Premium Economy Class since our plans were announced last year,” said Singapore Airlines’ CEO, Mr Goh Choon Phong.
“Many of our customers’ suggestions have been incorporated into the new product, and we are confident it will be well received by travellers who are looking for more features – in the seat design, in-flight offerings and exclusive privileges – all underpinned by the exceptional service that SIA is well known for, both on the ground and in the air.”

Premium Economy Class will welcome customers with a bespoke contemporary and stylish design, offering more space, comfort and convenience.
Each seat has a width ranging between 18.5 and 19.5 inches and offers an eight-inch recline for more ease and comfort. Complementing this is a sleek 13.3-inch full HD monitor, the largest in its class. Active noise-cancelling headphones will be provided to enhance the in-flight audio experience.
Thoughtful touches include full leather finishing and a calf-rest and foot-bar for every seat. Seats also feature individual in-seat power supply, two USB ports, personal in-seat reading light, cocktail table, as well as additional stowage space for personal items such as a water bottle, mobile phone and laptop. To enhance the individuality of the new class, seat amenities such as the headrest cover, cushion and blanket come in specially selected and matching colours.
Customers in Premium Economy Class can choose from a more extensive range of food and beverage offerings. Besides being able to select from a standard menu with three meal choices, customers may, from April 2015, also select from the Premium Economy Book the Cook service featuring popular dishes. Champagne will be offered, in addition to a selection of curated wines, throughout the flight.
To ensure a seamless experience that begins on the ground, priority check-in and baggage handling will be offered to customers travelling in Premium Economy Class. Customers will also enjoy a baggage allowance of 35kg. KrisFlyer members will receive 10% more miles when they fly in Premium Economy Class.
For more details, visit SIApremiumeconomy.com

Singapore Airlines Showcases Next-Generation Cabins, Offers Exceptional Value Fares

 

Last  February  21, 2014, Makati City ,Singapore Airlines through their new line of Showcases on cabins ect , brings For the first time, Filipino travellers experienced first-hand the comfort and innovative design of Singapore Airlines’ (SIA) Next Generation Cabins and package with it is their offered low cost price just for us to have a taste and a glimpse of experience available today  at the Singapore Airlines Showcase held today at the Glorietta 2 Activity Center.

In partnership with BPI Express Credit, Ayala Malls, Globe Telecom, British Council and Singapore Tourism Board, Singapore Airlines unveiled its new First, Business and Economy class cabin products at the exciting and unique showcase, which is open from February 21 to 23, 2014.

“We’ve always been committed to make air travel more comfortable and hassle-free, which is why we have been investing heavily in our aircraft, products and services. We’ve brought in the next generation seats for everyone to try before they fly. These new cabins are the result of more than two years’ worth of efforts and we are proud of the feedback that we are getting so far,” said Mr. Philip Goh, Singapore Airlines’ Regional Vice President for Southeast Asia.

Setting the new industry standard for premium air travel, Singapore Airlines has made significant innovations in its cabin designs in collaboration with world renowned design companies.

The New First Class has been designed together with BMW Group DesignWorks, and the new seats and beddings have been restyled with exquisite details that transform into a more exclusive experience. The New First Class boasts of a personal 24-inch LCD screens, longer and wider seats, padded headboards and an additional mattress layer. Lights on each side of the seat have three different intensities of lighting to suit different passengers’ needs at varying positions in both seat and bed modes.

The New Business Class seats are designed together with James Park Associates, which now sport a more contemporary design with a curvaceous shell, metallic colors, and luxurious soft furnishings. The New Business Class seats are still the widest in the sky, featuring greater recline with new seating positions and an all-in-one business panel. Similar to the New First Class, the New Business Class also has varying lighting options to suit every passenger’s mood.

The New Economy Class is more comfortable than ever with more knee and leg room, a unique and moveable headrest, plush seat cushions featuring bolstered sides for increased sitting comfort and in-seat power supply to charge and connect personal devices.

Completing the experience is SIA’s New KrisWorld In-Flight Entertainment System which offers passengers a truly pleasurable experience on-board. With the innovative features of Panasonic Avionics next-generation eX3 system, passengers across all seat classes can now enjoy their favorite movies, TV shows and games on a larger and high-definition LCD and touch-screen handsets. KrisWorld LCD screens increased from 23 to 24 inches in First Class, 15.4 to 18 inches in Business Class and 10.6 to 11.1 inches in Economy Class.

A Treat for Filipinos

The Singapore Airlines Showcase treads on the heels of an ongoing promotion which began last February 1. Under the Singapore Airlines Exceptional Value All-in Fares promotion, the airline is offering roundtrip economy class tickets to various destinations within its wide network, including fares that start from only USD 150 to Singapore and USD 888 to 12 cities in Europe among others.

“Singapore Airlines has been flying in the Philippines for 48 years now. Not so long ago, we started our Manila operations with three flights a week, and today, we are flying four times daily. This growth is a testament of the support that we have received from Filipino travellers and we are very thankful for this,” said Goh.

“The Exceptional Value promotion is our way of thanking travellers from the Philippines for their support as well as a means to encourage more and more Filipinos to travel by air. By giving them greater access to premium air travel, we want Filipinos to realize that, with Singapore Airlines, the journey would be as wonderful as the destination,” added Ranjan Jha, Singapore Airlines’ General Manager for the Philippines.

These exceptional, all-in value fare offers are available until February 28, and travel period is from now until October 31, 2014. For more details on the Singapore Airlines Showcase and all-in value fare offers, visit www.singaporeair.com.

For more pictures on the event pls. click this link, https://www.facebook.com/media/set/?set=a.575182129244812.1073742062.348405828589111&type=3&uploaded=110