Philippines tastes the #PerfectCoke for the first time - truly a #SarapNgFirst

The past couple of weeks have been a guessing game for many Filipinos as beverage company Coca-Cola teased about “tasting Coke^® for the first time again” through social media, TV, and several billboards along major highways. Many wondered how this could possibly happen as the popular drink has been in the Philippines for more than 100 years.
Last February 15^th, Sunday, we got the answer. Coca-Cola revealed that there is a way to enjoy an even better tasting and more refreshing Coke, as if having Coke for the first time! The secret? Chill your Coca-Cola bottle up to 3˚ Celsius and voilà! You now have a perfectly chilled Coca-Cola!
Jasmin Vinculado, Vice President for Marketing of Coca-Cola Philippines engaged the crowd with Coca-Cola trivia that gained oohs and aahs - “What’s the first word that comes to mind when asked about the taste of Coca-Cola? Some will say a bit spicy, others will say refreshing, or it may even be described as having a bite in the throat. No matter who you ask, there is not one word to describe the taste of Coca-Cola. This is what we call flavor amplitude – because flavors are well blended and balanced, it triggers all five primary tastes that creates the “bloom” in the mouth that is hard to describe. Basta masarap!”

So what exactly is the Perfect Coke experience? It is drinking from a Coca-Cola bottle chilled to perfection. Normally we get to taste Coke at 4 degrees Celsius or even warmer. But drinking it at 3 degrees takes the experience to a whole new level. It brings out that great Coca-Cola taste, like you’ve never tasted it before.
This was launched to the public through a simultaneous event done across the country – with key venues in Abreeza Mall Davao, Ayala Center Cebu, and Glorietta Mall in Makati. The afternoon was made more fun by performances from the Coke Ambassadors. Julia Montes & Jerome Ponce joined the celebration in Abreeza, Joseph Marco & Janella Salvador fired up Cebu, and Miles Ocampo & Manolo Pedrosa doubled the happiness in Glorietta.
Gigantic coolers – the first of its kind in the Philippines – were filled with ice and Coca-Cola bottles and were set up on each site. These came with giant thermometers showing the coolers’ temperatures, which started at 10˚ Celsius.
The highlight of the event was when the Coke Ambassadors, together with key Coke representatives in each venue, poured buckets of ice in the coolers – which made the temperature drop to 3˚ Celsius. It was a eureka moment as the audience realized that the key to getting the perfect Coke is simply by chilling it to 3˚.

The ambassadors and Coke officials then gave away samples of perfectly chilled Coca-Cola to the audience. True enough, Coke chilled to perfection is nothing like you’ve ever had before. Even avid Coke drinkers must be wondering how they’ve never had Coca-Cola this good.
Diego Granizo, the newly appointed General Manager of Coca-Cola Philippines, says this is the company’s way of re-connecting with the consumers. “We want them to re-discover the thrill, chill, and refreshing feeling of drinking a bottle of Coke, as if it’s their first time again,” he says.
In able to reach out to as many Filipinos as possible, Coca-Cola also introduced the new Coke Happy Cycles. After the simultaneous launch, these coolers on wheels were sent out to the streets and have since been going around barangays to serve perfectly chilled Coke.
For more details on the #PerfectCoke and how to chill one on your own, check out the official Facebook, Instagram, and Twitter accounts of Coca-Cola Philippines. Feel free to post about your #SarapNgFirst time taste of the #PerfectCoke experiences online.
 
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands.  Led by Coca-Cola, one of the world's most valuable and recognizable brands, our Company's portfolio features 17 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks.  Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.9 billion servings a day.  With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate.  Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates.  For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.

Share A Coke Storm the Philippines

Before the phenomenal storm comes into Phil. Area of Responsibility  (PAR) and Metro Manila in particular ,  It is very timely that  Coca Cola has brought a storm of love to 50 nations simultaneously by prompting individuals to choose a partner where to Share A Coke by printing it on their own drinks. Thus, encouraging us to help, share and love each other be it in good times or bad times.

Coca-Cola Philippines hosted a fun afternoon last Saturday, July 12, to invite everyone to Share a Coke with each other.  Together with Bench Philippines they make the campaign possible and with a Fashion Show of course with their  brand Ambassadors  Joseph Marco, Carla Montes and  Enchong Dee.
Coca-Cola has released the most popular Pinoy nicknames, terms of endearment, and group names on personalized Coca-Cola products for a more fun and personal way of sharing a Coke.

Leading the celebration at the Mega Fashion Hall in SM Megamall was Jasmin Vinculado, Marketing Director of Coca-Cola Philippines, who also headed the first ever Share a Coke campaign in Australia.
“We brought Share A Coke to the Philippines with one goal – to share happiness. Sharing a Coke is a simple yet fun and exciting way for us Filipinos to be able to show our appreciation to people who make us happy. For mothers who cook our breakfasts every day, for the fathers who drop off their children to school every morning, for the friends who listen to our never-ending problems, for the manang who serves our food in the cafeteria, for the manong who opens the door for us and wishes us a great day with his bright smile, for everyone who has shown us kindness—we would like to share a Coke with them simply because we know that happiness is made more real when shared.” Vinculado enthuses.

Among the event’s highlights was a celebration of the long-standing partnership between Coca-Cola and the country’s leading teen clothing brand Bench/. Staying true to the essence of Share a Coke, Vinculado, on behalf of Coca-Cola, shared a Coke with Ben Chan, Chairman and CEO of Bench to show the company’s appreciation for all the years they have worked together.

This was followed by a fashion show, where models clad in stylized Share a Coke shirts showcased their personalized Coca-Cola bottles and cans on the catwalk. At the same time, they entertained and interacted with the co-models and guests alike by showing them the many ways of sharing a Coke.

Coca-Cola Happiness Ambassadors Joseph Marco, Julia Montes, and Enchong Dee gave the audience a blast by sharing personalized Coke cans bearing terms of endearment “Crush,” “Hottie,” and “Love” to some unsuspecting guests.
The message of the event was simple: Sharing a Coke is a simple yet personal way to show appreciation for people who make you happy. It inspired all attendees to show gratitude for even the small, everyday gestures that otherwise go unnoticed – like how your officemate “Jen” makes work more exciting, how your barkada serves as your second family, how your BFFs provide the best shoulder to lean on, how your kuya is always there to protect you, or how your ‘nay loves you unconditionally.

Showing our appreciation for other people’s simple gestures by sharing a Coke has never been more fun and exciting. The personalized Coke packs are available in sari-sari stores, convenience stores, groceries, supermarkets and even vending machines nationwide. You may also drop by Share a Coke booths in supermarkets, malls and schools to have your own personalized Coca-Cola printed in an instant.
For more pictures on this event , pls click this link, https://www.facebook.com/media/set/?set=a.648542968575394.1073742149.348405828589111&type=3
For more details, please check out www.shareacoke.com.ph or visit the official accounts on Facebook, Twitter, and Instagram of Coca-Cola Philippines.